Astrea was pleased to advise DoubleVerify Inc., headquartered in New York, and its private equity backer Providence Equity Partners, one of the world’s premier private equity firms and a leading investor specialized in the media, communications, education and information industries, on its acquisition of Zentrick, a Belgian digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising for the world’s largest brands, platforms and publishers. DoubleVerify Inc. is the leading independent provider of marketing measurement software and analytics in a rapidly-growing market segment. The transaction was completed as an all cash, all stock offer on 15 February 2019.
A press release with regard to this transaction can be found here: https://globenewswire.com/news-release/2019/02/20/1738072/0/en/DoubleVerify-Acquires-Digital-Video-Technology-Company-Zentrick.html.
The Astrea team was led by Steven De Schrijver, who has built a strong reputation on Belgian tech M&A transactions over the last 25 years. Some of his other recent transactions include the investment by Horizon Ventures, a venture capital firm based in Hong Kong, in the Belgian start-up Cloudalize, a cloud platform for running GPU-accelerated applications on demand, and (together with finance partner Dieter Veestraeten) the acquisition by Alpina Capital Partners LLP, an owner-managed, independent technology investment firm with approximately €300m in assets under management, of a majority interest in Objective International, a well-established Belgian company specialized in the process and discrete manufacturing execution system (“MES”) and warehouse management system (“WMS”) sector. Objective is a new addition to Germanedge, Alpina Partners’ buy-and-build strategy in the MES space.